Martin Geddes, Chief Analyst of STL Partners, is one of the most respected analysts in telecom. STL’s annual “Telco 2.0 Executive Brainstorm” is a must-attend event for the world’s top telecom execs in the world. This year, I was honored to have Martin feature Fonolo in his keynote speech, which is summarized in this post: Voice telephony: death or glory?
An excerpt:
“[Martin’s] thesis is a simple one: telcos have consistently abandoned their core product, and are ignoring new business models, whilst pursuing a fools’ gold in media content. The old model — charging users for software services that have no marginal cost or barriers to entry — is dying. To illustrate future business models he gave three examples of how money could be made in future…
The first of these was… Fonolo [which] exquisitely demonstrates that the value is in integration of telephony and the Web, as well as moving from the call itself to the set-up of the interaction.
… [but] who benefits more: the consumer, or the call centre? We think that it’s the latter, and the consumer is the price-sensitive side. The call centre wants the maximum rate of self-care, high customer satisfaction, and the web site offers the ability to do all kinds of enhanced multi-modal interactions that a 0-9*# keypad can’t do well… Therefore in our two-sided market world, we’d get telcos to distribute and promote this tool (on their fixed, mobile and on-device portals). They would then sell these enhanced capabilities to call centres.”
As part of the presentation, Martin showed a short video I made for him that discusses how Fonolo can work with carriers:
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